Our Dedicated Team

Be part of a team that shapes the future of recycling.

Executive Director

Ken Friesen

Ken Friesen is the Executive Director for the CBCRA and its Recycle Everywhere program. He has been directly involved in waste reduction and recycling since 1990. Ken has led the initiation, design and implementation of multi- stakeholder stewardship programs, as well as providing strategic governance and project management services. Ken’s background in waste reduction, recycling and stewardship programs enables him to apply a variety of perspectives to work with diverse stakeholders and lead them to a common goal.

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Adrian Vannahme

Vice-President Business Development

Christa Rust

Senior Program Director
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Holly Lafontaine

Program Director - Ontario
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Sheri Moerkerk

Marketing and Communications Director
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Mike Hall


Adam Wilton

Administrative & Accounting Coordinator

Nick Witoski

Marketing and Events Coordinator
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Mike Cuma

Marketing and Communications Manager
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Craig Harrison

Senior Outreach Coordinator

Judy Slaney

Northern Coordinator

Justine Spearman

Senior Data and Outreach Coordinator

Claudia Humaire

Communications Content Coordinator

Jaclyn Diduck

Senior Logistics Coordinator

Claire Harvey

Outreach Coordinator

Vice-President Business Development

Adrian is an accomplished policy expert and consultant with twelve years of international experience in environmental policy. From his time in government, he is particularly familiar with the economic and structural impacts of environment policy, as well as with policy development and implementation. He has held various positions, such as, Chief of Staff for Ministers; adviser to the Premier of Manitoba; policy officer with the Foreign Office of Germany; and as Director of Stakeholder Relations for the Government of Manitoba’s Climate Office. He has lived in numerous countries across Europe and North America, and has access to a wide network, information and communications in a number of languages.

Senior Program Director

Christa Rust is the Senior Program Director for the Recycle Everywhere program. She has over a decade of experience in management, stakeholder engagement and sustainability. Christa graduated with a Masters of Natural Resources Management from the University of Manitoba with an undergraduate in Recreation Studies. She has worked in the public and private field in both consulting and operational capacities.

Program Directior - Ontario

A respected leader in the resource management and sustainability industry, Holly brings over ten years of experience to the team. Her role as Program Director will lead her to oversee the implementation and execution of CBCRA Ontario as we expand into our neighbouring province. Holly is passionate about environmental sustainability and takes a results-oriented approach to program execution and problem solving. Her core competencies include stakeholder engagement, program management, data management, program performance monitoring, change management, and analytics. Holly graduated with a MASc in Civil Engineering and a BASc in Environmental Engineering from the University of Windsor.

Marketing and Communications Director

As a senior leader in branding, marketing, communications, PR and business development, Sheri has demonstrated success with several national brands. Her core competencies include team leadership, brand strategy, complex communication strategies, digital media, data management and analytics, strategic planning, as well as research and measurement.  As a member of the senior management team, Sheri works with the board of directors and external partners in developing and executing strategies to raise the profile of the organization.


Mike Hall is the Consultant for Recycle Everywhere. Mike holds a Bachelor of Commerce and a Master of Business Administration with a concentration in Sustainable Development from the University of Manitoba. Mike brings to the team his background in logistics and project management, and a strong passion for corporate social responsibility and sustainability.

Administrative & Accounting Coordinator

Adam Wilton is the Administrative & Accounting Coordinator for Recycle Everywhere. Adam supports the team with years of background in operational management, client relations and customer service. Adam is a graduate of the University of Winnipeg with a Major in Theatre and Film and minor in Conflict Resolution.

Marketing & Events Coordinator

Nick is the Marketing & Events Coordinator for Recycle Everywhere. With a passion for environmental education and consulting combined with Nick’s experience working in the healthcare philanthropy industry, he brings a unique knowledge of sustainability and stakeholder alignment to the team. Nick graduated with a BA in Sustainability & Sociology and a Certificate of Sustainability Leadership from Dalhousie University. Nick’s current role includes consulting with partners to improve their recycling programs, as well as managing events and the Street Team.

Marketing and Communications Manager

Mike is a communications and marketing professional who has spent nearly 15 years helping organizations connect with their audiences more strategically and effectively. He believes strongly in collaborative leadership and the power of teamwork. Mike is motivated every day to reduce the amount of waste sent to landfills and to protect the planet for future generations.

Senior Outreach Coordinator

Craig brings more than 30 years’ experience providing professional training services in the private, commercial and government sectors. He began his environmental sustainability career working on the City of Winnipeg’s Residential Blue Box recycling program. Craig is a recipient of the “Honorable St. Johns Award of Merit” for his contributions in public service and also received the “Certificate of Merit” from the City of Winnipeg Fire Department. He has completed an M.C.S.E diploma at University of Manitoba.

Senior Data and Outreach Coordinator

Justine is the Senior Data and Outreach Coordinator for Recycle Everywhere. She specializes in stakeholder engagement, research project implementation and program development. Justine plays a role in the environmental community by sitting as an active member of the Manitoba Eco-Network Board of Directors, is the co-chair of the Manitoba Environmental Industries Association Executive Student Chapter and has extensive experience organizing and promoting networking and environmental events. Justine graduated from the University of Manitoba with an honour’s degree in Environmental Sciences focusing on Corporate Sustainable Development.

Communications Content Coordinator

With over 15 years of experience, Claudia brings marketing and communications expertise in the areas of content creation, promotions, brand activation, brand strategy, creative planning, sponsorship, public relations, and advertising. She has worked internationally with many high-profile brands. Claudia holds a Bachelor’s degree in communications, as well as a marketing management post-degree diploma. Within our organization, Claudia handles all aspects of social media, website updates, e-newsletters, and digital advertising. Her background in sustainability includes brand activation for recycling program events and content creation for EV manufacturers.

Senior Logistics Coordinator

Jaclyn specializes in event management, stakeholder engagement, design and implementation of research projects, workshops and qualitative research design and analysis in addition to school programs. With interests in learning and environmental education, Jaclyn’s background allows her to bring a focus on sustainability issues and natural resources management to the team. She graduated with a B.A. in Environmental Studies from the University of Winnipeg and a Master of Natural Resources Management from the University of Manitoba.

Outreach Coordinator

Claire is the Outreach and Waste Audit Coordinator for Recycle Everywhere. She brings to the role her experience with field sampling, data collection, and data analysis in addition to client communication and project coordination. Claire holds a Bachelor in Environmental Studies from the University of Manitoba.