February 25, 2022

The Canadian Beverage Container Recycling Association (CBCRA) is incredibly proud of the recycling progress that’s been made since our launch just over a decade ago.

The key factors attributing to the increased recovery of beverage containers include accessibility,
awareness and the good recycling habits of Manitobans. The organization is pleased to report an overall recovery rate of 71%, which is a significant increase from 42% in our first year of operation. As well, plastic PET beverage containers were recovered at a rate of 79%, good news for the circular economy where the material in high demand. “Manitobans should be proud of achieving one of the highest PET recovery rates in Canada,” says Ken Friesen, Executive Director, CBCRA.

In the past 10 years, CBCRA, through its Recycle Everywhere program, has invested substantially in the
Manitoba economy through recycling infrastructure, community events, sponsorships, creating jobs and
awareness programs. Over $16 million has been contributed towards the Blue Box curbside recycling program, with more than 230 jobs created and in excess of 41,000 tonnes of beverage containers recovered and recycled.

Almost one year ago, to help reach the provincial beverage container recovery rate goal of 75%, the Recycle Everywhere incentive program and mobile app was launched. The goal is to help Manitobans track their recycling habits and the positive impact they can make by offering daily cash prizes. There
has been an overwhelming response to the incentive program and app with more than $180,000 awarded for recycling empty beverage containers to date.

In 2022, CBCRA will continue to educate Manitobans on beverage container recycling and ensure that it is convenient to do so no matter where citizens live, work or play. The organization is committed to
reaching the government-mandated target of recovering 75% of beverage containers sold in Manitoba.

Media Contact: Sheri Moerkerk
Marketing & Communications Director
CBCRA/Recycle Everywhere

T: 204.942.2284 x116 C: 204.801.9168
E: smoerkerk@cbcra-acrcb.org